CB is the intermediary between publisher and bookstore in the Netherlands: virtually all books published in the Netherlands are stocked there and can be ordered by bookstores. More than 1,000 publishers and 1,500 booksellers are affiliated with CB, which has more than 120,000 different titles in stock. A stock that generates a large amount of relevant data for publishers.

CB is the leading intermediary between publishers and bookshops in the Netherlands: virtually every book published in the country is available there and can be ordered by bookshops. More than 1,000 publishers and 1,500 booksellers work with CB, which keeps over 120,000 different titles in stock. That stock generates a large amount of relevant data for publishers.
- Client: CB
- Industry: Logistics
- Product used: Qlik Sense
CB helps publishers base decisions on data
"Qlik Sense's way of modeling data suited CB better," concludes Martijn Matena, Product Owner at CB. "Because Qlik Sense works so intuitively for customers, we chose it. Publishers can get insight into their performance with just a few clicks. And the licensing model was a good fit. That's what tipped the scale for us."
The Result
Insight into stock and costs
With Qlik Sense, CB's publishers receive up-to-date overviews of their sales, revenue, stock, and costs. This lets them see, for example, how long their titles stay in stock and which titles are selling well or not.
Better shop-floor staffing
CB also draws insights from Qlik Sense for internal use. Through analysis, CB can calculate, for example, how many people it needs on the shop floor to run a given production. And when a machine stalls, Qlik Sense helps route the process another way.
Confirmation with hard numbers
When publishing books, CB's publishers often base their choices on experience and gut feeling rather than data. CB can confirm or disprove that experience and gut feeling with hard numbers. Qlik Sense is also a highly intuitive tool that helps publishers gain as much insight as possible in as little time as possible.
“Because Qlik Sense works so intuitively for customers, we chose it. Publishers can get insight into their performance with just a few clicks. And the licensing model was a good fit. That's what tipped the scale for us.”
Martijn Matena
Product Owner
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