O'Neill, the original Californian surf, snow and lifestyle brand, was founded in 1952 and can be found all over the world. O'Neill Europe is responsible for designing the European collection, sourcing the collection in the Far East, and sales throughout Europe, both B2C via its own e-shop, its own stores and marketplaces such as Zalando, as well as B2B (wholesale). Within O'Neill Europe, having insight into data has always been important. The company was therefore one of the first in the Benelux to start with Cognos 10 in 2010. However, within O'Neill, the need arose to go beyond a 'little report' by being able to zoom in on the data and discover trends.
The case for O'Neill
Developing a data warehouse and offering reporting and analysis capabilities are invaluable for a fashion sports brand like O'Neill. This is exactly why they started using Cognos in 2010. However, it quickly became clear that Cognos mainly offers static reports, and that a growing need arose from the business for dynamic analysis capabilities. In particular, there was a strong desire to enable 'key users' to analyze data and discover trends in it.
The Result
Discovering trends
Qlik Sense offers O'Neill far more analysis options than the previous Business Intelligence system. By being able to analyze the data, trends are discovered. Action can then be taken on this immediately.
Diving deep into the data
The fast and easy operation of Qlik Sense means users tend to look further. Employees now dive much deeper into the data to arrive at new insights. This was previously not possible in this way with Cognos.
Data-driven
By using Qlik Sense, decisions are now made based on hard facts instead of intuition. Qlik Sense was the next logical step for O'Neill to gain insight into its data and increase the effectiveness of the business.
“Qlik Sense is really super fast. As a user, you become highly motivated to look further and really start discovering things. Qlik Sense is also self-service: because the application works very intuitively, our users got started without any real training”
Rob Peters
IT Manager, O'Neill Europe
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