The Dutch is a very special golf course, thanks in part to its many top-class facilities and service, but above all to its focus on the business golfer. The Championship course is a challenge for every golfer, and alongside the 18-hole golf course, there is a Golf Academy, a clubhouse with various meeting facilities, and an inviting bar and restaurant. The Dutch was founded by and for golfers, built around an entrepreneurial network from the business world. The Dutch has earned a place on the list of European Tour Destinations and hosted the KLM Open from 2016 through 2018, among other things. The golf course is centrally located in the Netherlands and has more than 800 active members and almost 100 employees.
The case for The Dutch
With over 800 active members ranging from private members to large multinationals, The Dutch had a steadily growing amount of financial and commercial data. This created a need within the organization to do more with this data. Steven van den Berg, CFO at The Dutch, therefore started a search for a suitable Business Intelligence tool. Van den Berg: "At previous employers, where I also did a lot with information provision, I knew it's wise not to focus purely on an accounting system but also to look at what can be layered on top of it to get a clear picture of your products, services and customers. So from my own experience, I already knew what was possible and what to look out for."
The Result
More reliable forecasting
Forecasting has become much more reliable thanks to the combination of (historical) data in Qlik Sense. This is one of the biggest advantages for The Dutch, since they can now easily access data from the past. Now they know exactly what happened over the last 5 years.
360-degree customer view
The commercial team wanted more insight into new and existing customers. To make this possible, the Members Dashboard was developed, offering a 360-degree view of The Dutch's members. This gives the team much more insight into commercial opportunities.
Savings
Thanks to Qlik Sense, The Dutch now has consistent management reports, with data from various sources automatically combined in Qlik Sense. This has allowed The Dutch to move from a lot of manual work to automated dashboards, enabling them to operate more efficiently going forward.
“We've moved from a lot of manual work to automated dashboards, allowing us to operate more efficiently going forward.”
Steven van den Berg
CFO, The Dutch
View the complete case
